Perfection on a Plate

Over the past decade, UK eating habits have received massive attention, as has the manner in which food is produced. In other words, we are what we eat, and how we move our food from field or sea to table has a real impact on the planet and on the lives of food producers. All these issues have affected NPD in the food sector1 and, as a trusted expert needing no introduction; Birds Eye has been at the forefront of innovative, sustainably sourced fish products for caterers since its foodservice division was launched last year…

The new Simply Bake to Perfection range offers a selection of fresh fish fillets and seafood perfectly complemented with herb butter infusions. The range makes life easier in professional kitchens, with no need to touch raw fish or endure unwanted aromas, just perfectly cooked fish without any fuss.

Cooked in a revolutionary Bake Perfect Bag, all you need to do is pop the product in the oven for 15 minutes and everything else is done for you.

The Simply Baked to Perfection range includes:
Chunky Wild Pink Salmon Fillets with a Lemon & Herb Butter Sauce
Chunky Wild Alaska Pollock Fillets with a Garden Herb Butter Sauce
Chunky North Atlantic Haddock Fillets with a Lemon & Chive Butter Sauce
Chunky Basa Fillets with a Chilli & Lemongrass Butter Sauce
Succulent King Prawns with a Sweet Chilli Sauce

“Quality and consistency are the cornerstone of any good menu and our key objective is to provide quality, frozen fish products that are second to none and meet developing trends,” said Gulam Uddin channel marketing manager for Birds Eye Foodservice.

“This new range made with the freshest finest fish fillets and seafood allows caterers the chance to create a mouth-watering meal with minimum effort.

“Crucially, as the number one frozen food brand in Europe, we recognise that success as a business is determined not only by great products, but by the way the business interacts with people and the environment.”

The range has won the Grocer Gold Award 2010 for the best NPD launch.

For more information on Birds Eye Foodservice, log on to www.birdseyefoodservice.com

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