Burton’s launches into vending
Product Review
After starting its Out of Home Snacking division in November, Burton’s Foods has now launched into the vending sector with a range of market-leading branded snacks.
“Having developed formats of our iconic brands specifically for the foodservice marketplace we’re in a great position to talk to the industry’s vending operators,” says Chris Bampton, business account manager for Burton’s Foods, Out of Home Snacking.
“We’re able to offer a full portfolio of unique products – from Maryland Cookies and Jammie Dodgers through to Wagon Wheels and Cadbury chocolate biscuits.
“The strength of these brands has already helped us become a NIVO Supplier partner, giving us the perfect platform to target this growing sector.”
“As vending sales are driven by quality of product and strength of brands we believe there’s a fantastic opportunity for businesses to capitalise on our range of Out of Home Snacks.
“For instance, Maryland Cookies are already the nation’s favourite cookie, so a prominent positioning in a vending snack machine is almost guaranteed to attract additional custom.”
The company is investing in TV advertising and media campaigns through 2010 that will focus on Maryland Cookies and Cadbury Fingers, to further drive impulse sales.
For more visit: www.burtonsfoods.com.
This article originally appeared in Cost Sector Catering magazine www.costsectorcatering.co.uk
